I’m a Senior Product Designer working on complex, real-world systems where products meet operations, payments, and regulation.

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Over the past 10 years, I’ve designed and led product experiences across financial transactions, compliance systems, and operational platforms, helping translate complex business logic into scalable, user-facing solutions.
 

My work focuses on systems with high complexity behind the scenes. These are products people rely on every day, where thoughtful design can turn unclear, multi-step processes into clear and usable experiences.
 

Today, I design platform capabilities at Wix Bookings, building tools used by thousands of businesses and shaping core workflows across bookings, payments, and operations.

Before that, I worked on monetization systems at DeviantArt@Wix, designing subscription infrastructure and revenue-related experiences.

Earlier in my career at Aman Digital, I led UX projects across insurance, banking, and public sector systems, working closely with organizations dealing with regulation and complex operational needs.

I work closely with product, engineering, and data teams, and I’m particularly interested in problems that require balancing business logic, technical constraints, and user experience.

I’m especially drawn to products that operate in real-world constraints and have a meaningful impact on how businesses run day to day.