Cellcom Personal – information and self-service app for a mobile carrier, allowing users to track roaming data, perform remote actions, receive automatic internet troubleshooting and more.
Design Process
The concept was focused on ‘moments’ in which the user logs into the app as the result of a real need for service and information. We created an iconographic language that correlates with the brand’s language. Each icon represented a feed ‘area’ and each content world carried one of the brand’s colors. We used micro animations to liven the feed and provide a light, intuitive experience.
My
Role
UX.UI | year: 2018
Following the research stage, we were given detailed specifications and asked to design the app to fit the brand’s graphic language. I collaborated with the art director and animator, and worked with key executives and developers at Cellcom.
The project requirement my full involvement from the UX design stage to finding a functional, elegant solution to the way data is displayed. Work was done in collaboration with the product manager and development teams.
The
Brief
We were asked to design a self-service mobile app for all Cellcom producst, including a feed for real-time information, support and general information.
The challenge
Designing a new app within the confines of Cellcom’s brand book, while still managing to simplify the app experience and make it approachable.
